SMS Marketing and Promotion
Using Bulk SMS Solutions to Market Product and Services
Compared to print, radio and TV, Bulk SMS is an extremely low cost form of advertising. Large numbers of people can be reached quickly and easily, and benefiting from X-on's low cost per SMS, cheaply.
Mobile users as a matter of course check incoming SMS messages ensuring that your message is seen, and as such your promotion is often more likely to make an impact than is the case with more expensive advertising media.
Where customers and enquirers have opted into a database, such as a newsletter list, an SMS is more likely to be noticed than an incoming email.
SMS Database
The creation of a database of opt-in mobile phone subscribers is a useful marketing tool for promoting business products and services.
Providing customers and enquirers the ability to opt in to a newsletter list when making contact with your business, often via a web site, is commonly used in building an opt-in database.
Additionally SMS service subscribers, or entrants to an SMS promotion such as a text-to-win competition, can automatically create a useable SMS database.
Update Customers
Bulk SMS can be used to keep subscribed customers and the public updated with the latest company news and staff appointments, special promotions and product launches, share prices and provide links to financial reports.
Being an opt-in database, subscribers are happy to receive marketing texts and the service meets regulatory requirements, avoiding being considered as spam.
Marketing Stickiness
The comparatively low cost of using bulk SMS for promotion allows a campaign to be followed up with another easily and cheaply. Given the likelihood that the texts will be viewed allows marketers to create an effective and sticky campaign with subsequent transmissions. Obviously frequency and quantity need to be well judged.
The high level of mobile phone ownership, combined with the immediacy of delivery with recipients usually carrying their mobile phones, provides bulk SMS with an advantage over other forms of media, or makes it a useful adjunct in a multi-pronged marketing attack.
Text-to-Win SMS Competitions
Product or brand awareness can be enhanced using a text-to-win SMS competition entailing the entrant sending an advertised keyword to a short code mobile number in order to enter. Text-to-win competitions are often displayed on product packaging and X-on can provide all the mechanisms required to run a successful on-pack campaign.
Bulk SMS Marketing
 |
Marketing Campaigns |
|
New Product or New Model Launches |
|
Customer Information Updates |
|
Special Promotional Offers |
|
Company News |
|
Internal Staff Communications |
|
Event Management and Co-ordination |
|
SMS Text-to-Win Competitions |
|
Appointment Reminders |
For further information on SMS Marketing please call 1300 110 330 or contact X-on.
